Home Business Blog

When you go into a brick and mortar store one of the first things you appreciate is how well the customer service person handles your order. If it is a poor response the chances are you will never go back to that store again. Your opinion has been formed by that one encounter. You will tell your friends, who in turn will tell their friends and on down the line for friendships.

An online store is no different in terms of whether you have good customer service or not. The only difference is you are unlikely to hear about it until it is too late. Reputation is everything on the Internet; poor customer service can make or break an online store.

This is true no matter what type of business you operate online, but especially true of eBay. EBay has its own rating system; it is based on feedback from your customers. It is important for you as a seller to get a good feedback rating from your customers as it shows potential customers that you are a trusted seller. These potential customers are more likely to purchase from you than from someone else who has a lower rating. It is very important to have a proven track record with eBay customers. Develop a good customer service policy and maintain those standards with each and every buyer.

Once you have a firm grasp of the policies and regulations of eBay (there are two sections one for buyers and one for sellers), then you will be able to develop your own customer service strategy.

A good customer service strategy starts with a good product description. One common mistake on eBay is that people get caught up in hype and blowing the description of the product out of proportion to what it really is. Don’t fall into that trap. Keep your descriptions simple, honest and to the point. Include everything in the description including any model number, serial numbers, make, model, who manufacturers the product etc. Be very specific when describing the item, if it has any imperfections then say so. If possible get the size and location of the imperfection and post it in your description. .

A good aid to any selling on eBay is to have a good clear picture of the product you are selling. If the product does have some damage take a picture of that also so the customers can see the damage for themselves. Any customer coming to your eBay store will want to see what they are purchasing.

Once the order is placed and payment received be sure and ship the item out to the customer immediately. Customers do not want to wait a long period of time for their merchandise.

So to summarize:

* Make sure you have a full and complete description of the item including all imperfections listed
* Answer any and all questions quickly and in a professional manner
* If the price of your item includes shipping and handling, make sure that is stated clearly in the description
* Once payment is received ship item immediately, the same day if possible
* Treat your customer as you would want to be treated and you will have satisfied customers
* Research similar items on eBay to see what others are selling their for and price your item accordingly.

If you follow all rules and regulations and the guidelines I have outlined you should have no problem with eBay or your customers. A good customer rating is important always remember that when dealing with customers on eBay or any other home business.

To Your Success
Nancy Kraska
Webmaster

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