Archive for the ‘Advertising’ Category

Pay-Per-Click -The Basics

Posted by Nancy on December 3rd, 2011

Pay-Per-Click Advertising

PPC is short for Pay-per-click – a well known advertising and marketing approach online. Available on web sites, marketing sites, and particularly on search engines like Google, Pay-per-click marketing consists of sponsored hyperlinks which are usually available as text advertisements. These are typically geared towards search inquiries, in which an marketer will pay a specific figure to site visitors who simply click hyperlinks or ad banners which directs them to the advertiser’s web page.

In simple terms, Pay-per-click advertising is centered on putting in a bid for that leading placement on search engine listings. Marketers accomplish this by purchasing or putting in a bid on keywords and key phrases which are highly relevant to their goods and services – the greater the bid, the larger the place on the search engine results, the better chance people will discover the advertisement and then click to head over to the websites. Advertisers pay for the bidding cost whenever a website visitor clicks over to the web site.

Pay-per-click advertising can also be identified within the following labels and or variants:

  • · Pay per position
  • · Pay per overall performance
  • · Pay per rank
  • · Pay per placement
  • · Cost per click (CPC)

PPC marketing is normally done using the following methods:  Read more... (817 words, estimated 3:16 mins reading time)

  1. 1.Choosing a search engine in which to set up an account.
  2. 2. Developing a keyword and key phrase list.
  3. 3. Composing advertising content
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Posted in Advertising, Affiliate Marketing, Home Business, Make Money From Home, Work From Home Tags: , , , No Comments »
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The Importance Of Article Writing

Posted by Nancy on October 20th, 2011

Ten years ago when I started my online business with just one website I had no money to advertise.  The biggest challenge for me was finding the money to make money.  One of my mentors online suggested article writing as a means to promote my new business.

The first thought that entered my head was “I don’t write”.  He reminded me that I said I couldn’t develop a website either, but I did it.  So “don’t” was erased from my vocabulary when it came to my online business.  If you want to succeed erase from yours also, it has no place.

I wrote my first article and submitted it to various article sites on the Internet.  Then I wrote my second and did the same.  Within a very short time I started having real visitors to my site, not just friends and family.

I continued this trend for the next year writing about experiences online, what I had discovered as a newbie, I read other people’s articles and got ideas-never copying their articles but using ideas from one article and incorporating into another.  Updating previous articles I had wrote.  I discovered PLR articles. Which are sometimes a free grouping of articles on a particular subject, these helped me when I got stuck on what to write.  Although I do not recommend using them as your whole article as they have been used many times by many people and you will come off as not knowing what it is you are talking about.  Read more... (721 words, estimated 2:53 mins reading time)

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Posted in Advertising, Articles, Data Entry, Freelance Work, Home Business Tags: , , , , , , No Comments »
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Affiliate Marketing Basics: Let’s Talk About Traffic

Posted by Nancy on April 13th, 2009

One of the most important things to learn when getting started in Affiliate Marketing concerns traffic- particularly what it is and how to get it.

Why?

Because if you want to be successful then the truth is “the money is in the list”; not the list of the people whose product you are selling, but YOUR list!

Here’s why. As an affiliate, your job is to find people who want to buy the products you’re promoting, right? So to do that, you need to write an ad (or hire a copywriter to write it for you), and send people to a Website where they can buy the product.

BUT – there’s a serious problem with using this method. Do you see what it is?

Anywhere from 60 to 95% of the people you send to the sales page probably aren’t going to buy the first time.

1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before making a buying decision.

2. If you’re paying for the ad and sending people to the seller’s Website, the ones who don’t buy disappear forever. (And neither you nor the seller will benefit.)

3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.

Here’s the solution:  Read more... (533 words, estimated 2:08 mins reading time)

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Posted in Advertising, Affiliate Marketing, Articles Tags: , , No Comments »
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Advertising Your Affiliate Programs

Posted by Nancy on April 9th, 2009

With most affiliate programs you will receive textual ads and banners for online advertising placements. There are several free ways you can use these ads and banners.

One of the most popular ways are Traffic Exchanges. You register with various traffic exchange programs, upload your text ad or banner, and your banner will appear on various registered web pages throughout the world. The number of times you banner or text ad will show will depend on how many points or clicks you accumulate through “surfing” the traffic exchange. The more points or clicks you have the more your ad will be shown to others. This is a very effective method of advertising. It can be time consuming but doesn’t have to be…you just need to organize yourself to do 5-10 different exchanges each day.

Once you sign up for a traffic exchange bookmark the signup page in a folder with all exchanges. Then using Firefox as your browser, right click the folder, where it says “open all in tabs” click on that and all your exchanges will open. Sign in and start to surf.

Traffic exchanges are relatively easy to use and FREE!

The other two types of advertisement placements are online classifieds and paid placements.  Read more... (702 words, estimated 2:48 mins reading time)

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The Quest-Free Advertising-Part 3

Posted by Nancy on April 3rd, 2009

Finding locations to place free ads is a continuing process.  The Internet does not stand still.  Sites that may work for you one day will be ineffective the next.  New sites crop up continuously.  The more practice you have looking for these sites, the more efficient you will become with the process.

The mistake a lot of newcomers make when starting free advertising is that they get a list from their upline and only use that list.   Here is an analogy that I use quite often.  I am a avid fisherman, I fish winter, summer, spring, fall.  When I go on the lake in the early morning and see a bunch of boats in one location all with their rods over the side, should I go to that same spot or find a new spot that is not being over fished?  If I go to the popular spot the fish look at my bait and swim on by; but if I pick a new spot away from the crowd the chance of that same fish taking my bait increases.  Can you see the point of this analogy and free advertising?

It is all right to check the spots out that your upline gives you, but you need to find your own.  Read more... (685 words, 1 image, estimated 2:44 mins reading time)

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Posted in Advertising, Home Business Tags: , , , , No Comments »
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