Doorway Pages | Work At Home Business

Online Marketing Strategies

April 8th, 2009 |

Author: Nancy

When I began working online 10 years ago the company taught this method of online marketing. While most of it was very confusing to me at the time, having no previous experience with online marketing, over time I have learned that these 10 strategies do come into play more often then you would think. Each one used separately will produce results; together you will be able to build a substantial Internet Business.

The most common Internet marketing methods are these:

1. Doorway Pages and Search Engine Registration
2. Banner or Textual Ad Placement-Traffic Exchanges
3. Banner or Textual Ad Placement-Online Classifieds
4. Banner or Textual Ad Placement-Paid Placements
5. Building your own content rich website
6. Utilizing an Opt-In program
7. Hosting FFA Pages
8. Using Safelists, Announcement Lists, and Viral Marketing
9. Press Releases, Relationship Building, and Offline Promotion
10. The Latest New Technique

As I stated in my opening separately these would work but are best when used in conjunction with one another. Over the next several articles I will be explaining each one and the best way to use them to build your business.

Doorway Pages and Search Engine Registration

A “doorway page” is a Web page that is used to lead people to the targeted site. A good example of a “doorway page” is http://website.ws/nkraska. This page contains a link to the target page where you hope the customer takes action, such as signing up for the program, purchasing a product. A target page does the selling; a “doorway page” gets peoples attention and then leads them to the target page.

So why use a target page at all? A “doorway page” serves two main functions: the first is that they are used to optimize your site for search engine placement; the second is they allow you to target your approach to different groups of people.

When you join an affiliate program you are given a web page to promote. This web page will not be individually registered in the search engines. Because in most cases there is a “?” in the URL, search engines will not accept them or will shorten off the most important portion of the URL which will be your ID number.

The way around this problem is for affiliates to use “doorway pages”. Experienced marketers will design and host a web page on another server with a different name so that the URL does not contain “?”. This web page or “doorway page” will link directly to your affiliate page.

Some more enterprising affiliates will have several “doorway pages” for different demographics each under the same hosting account they set up. It can all be done with one domain name; you don’t need several of them.

The best “doorway pages” to use for your online marketing are those that attract the targeted group of individuals by providing useful information, while remaining easy to navigate.

In summation: Think of “doorway pages” as the door of Wal-Mart’s, once through the door the products are there for you to see and purchase. In online marketing it is up to you to make the “doorway pages” interesting.

Nancy Kraska Owner of Home Work For You, Better Business Resources. Avid reader. A food-a-holic. Sometimes Crafter.

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